CES: Sony Touts Creative Strategy with 'Spider-Verse,' 'Avatar' Sequels
“Sony is a creative entertainment company," asserted CEO Kenichiro Yoshida as the Las Vegas confab gets underway.
"Sony is a creative entertainment company," asserted CEO Kenichiro Yoshida as he opened Sony's CES press conference on Monday, during which Sony hosted speakers including Spider-Man: Into the Spider-Verse creators Phil Lord and Christopher Miller and recording artist Pharrell Williams.
Yoshida, who assumed the role of Sony chief last April, positioned Sony technologies in the context of how they drive creativity. "Creatives, when combined with technology, bring about amazing content and entertainment," he said.
Sony Picture Entertainment chair Tom Rothman took the stage to restate this message and talk about building new franchises. Today Disney and Sony are the only companies with the rights to make film or TV content based on the enormously popular Marvel characters,” he asserted, adding that animation "has been hugely successful in leveraging our IP."
Phil Lord and Christopher Miller, creators of Sony Pictures Animation's Spider-Man: Into the Spider-Verse, took the CES stage following the film's Golden Globe win for best animated feature. "We tried to make a never-before-seen style," Lord said, adding that the movie's tagline was "anyone can wear the mask" and "that went for the crew" who were encouraged to take risks.
On live-action, Rothman highlighted Sony's top of the line Venice digital cinematography camera, which James Cameron and John Landau selected to shoot Avatar 2 and 3. "Jim is one of the greatest and most innovative filmmakers of our time ... and he also is one of the most meticulous," he said, adding that eight TV series are additionally using the Venice camera, while various Sony camera models are being used in feature production.
During the presentation, Sony also addressing the changes taking place in the motion picture business, Rothman stated that "Sony remains a firm believer in the theatrical experience" but added that the home market is also "critical."
Sony Pictures Animation president Kristine Belson took that opportunity to talk about the importance of maintaining the creative intent on consumer displays, and introduced Sony's latest 8K Bravia TV line, with models in sizes up to 98-inches.
Pharrell Williams was on hand to help Sony present technical efforts that reach the music business.
On gaming, Yoshida reported that 91.6 million PlayStation 4 systems have now been sold and the platform has more than 90 million users each month.
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